During #TheHottestOne campaign, Nigerians can show their
talent as Infinix embarks on the search for The Hottest One. Nigerians
who have one talent or the other can participate in the contest by uploading
short videos or pictures of themselves displaying their talent using the
official hashtag #TheHottestOne on Facebook, Instagram and Twitter.
Marotta
Camille, Infinix Mobility PR and Online Manager said:
“At Infinix, we are
always excited to interact with our fans and end users via social media and/or
on-the-ground activation. We believe that being close to our users is what
brings the real value and makes Infinix unique in this market.”
The
campaign runs from 29 July to 17 August 2015 and will be in five categories as
the challenge will crown the Hottest Singer,
Hottest Face, Hottest Dancer, Hottest Dresser, and Hottest Rapper. To win, a
contestant is required to have the highest number of likes on Facebook and
Instagram; this is in addition to the entry having the highest number of
retweets on Twitter.
In
addition to the potential of winning the contest, participants can be among the
500 people that would be selected to attend the special awards presentation
event holding in Lagos on 18 August at the Landmark Center where they could
also win surprise prizes, freebies, and a chance to win the latest device from
Infinix Mobility. They can also connect with the leading tech companies,
stakeholders, celebrities including musicians and entertainers, among others.
Bruno
Li, Infinix Mobility Country Manager said:
“We
didn’t just stumble on the idea of using social media to reach our major
targets who are the youths and young professionals. These special breed of
people play mostly in the social media space so we set out to deliberately
reach them via the social media platforms.”
For
any further enquiries, please contact:
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