The brand which
recently launched an excitingly aspirational new theme campaign tagged’ It’s
Your Time to Shine’ basically to induce positive perception it the
minds of its teeming consumers while encouraging them to aspire to the level of
their dreams.
It is against this
backdrop that the brand recently took up the partnership pact with the Nigerian
Idol as an official sponsor throughout the current season.
Speaking during the
performance of the “TOP 9 finalists, So Klin Brand Manager, Mr. Torezi Obaro expressed
satisfaction on the qualification process sayingthe multi-layered theatre auditions,
group stage performances, public voting process and the Judges Wild Card
resulting to the selection of the top 12 have been spectacular.
The So klin brand
recently unveiled new advertising campaign tagged “It’s your Time To shine”. The materials typify the success stories
of an architect and a news anchor from childhood to successful adulthood and we
believe that the Nigerian Idol show also demonstrates the journey through
hardwork, dedication and passion to achieve one’s dream and shine!
However, we also believe that the coming together
of the two great and iconic brands (So Klin& Nigerian Idol) is a strategic
partnership which aspires to bring out the star in our youths.
Mr.Obaro said: “So Klin is
excited to be part of this edition of the Nigerian Idol. Nigerian Idol resonates
with the So klin brand message and expression of the raw /hidden talent in the
Nigerian youth. However, it is also commendable that Nigerian Idol also has
been consistent enough to remain one of the very best TV reality shows in the
history of Nigeria”.
MEET THE 9
FINALIST
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