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Bol’s Divisional Head for Large Enterprises, Joseph Babatunde with Veteran actor, Olumide Bakare at the unveiling of Viva Cinema, Ilorin.
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The
Bank, which has been at the forefront of providing facilities for film
production and distribution chain, is also helping filmmakers to produce
international quality films which are screened through various platforms of
movie distribution available both in Nigeria and abroad.
The opening of Viva Cinema which is located within the
popular Shoprite Mall, Ilorin, attracted a huge crowd that thronged the Cinema
Hall l, to relish the opening films and the physical presence of their adorned
stars.
Some of the Nollywood stars at the event are Olumide Bakare,
Bukunmi Oluwasina and Muyiwa Oladapo.
Speaking with reporters, representative of the sponsoring
company and Bol’s Divisional Head for Large Enterprises, Joseph Babatunde, said
the Bank has invested millions of Naira into the industry. He recalled that
VIVA Cinema was also established in Ibadan, Oyo state recently.
“We have spent quite some money to support the company,” he
said.
According to Babatunde, “the entertainment industry holds a
lot in terms of provision of employment. You will recall, the 2013 rebased
Gross Domestic Product (GDP), the creative industry contributed about 1.6
percent (six million Dollars). That means the industry holds a lot of
potentials. Scores of youths who come out of the university with a lot of
talents can exercise themselves through the promotion of the creative industry.
“For us in the Bank of Industry, we have made adequate
arrangement to support the creative industry. For instance, we support this in
Ilorin. There are youths who are working there; you remember in those days the
cinema culture was a great privilege.
“What we are trying to do is to bring back the same cultural
values and by bringing them back we believe that a lot of youths will be
employed.”
The banker noted that the movie industry has a lot of
challenges bedeviling it in Nigeria.
“It is not only funding that is the key issue with the
creative industry in Nigeria - a major issue is that of distribution. Without
effective distribution, there is no way you can make your money back. This
cinema platform is a major outlet for the purpose of distributing movies. Apart
from the fact that we have standard studios; a lot of filmmakers go to South
Africa, Canada and United States of America to shoot their films, which is not
good enough for the industry.
“So we still need a lot of investment in standard studios so
that our film producers can shoot their films locally, coupled with the cinema
centers coming. For us in the Bank of Industry, we have financed about four
cinema outlets and before the end of this year we will add another 25 or
thereabout across the nation,” he said.
It
will be recalled that BoI recently gave opportunity to filmmakers who desire
sponsorship for their scripts, having accredited some reputable distributors to
support the initiative. They include, G-Media, FilmOne Distribution Company,
Silverbird Distribution Company and Genesis Deluxe Distribution Company.
Others
include studio operators such as Fans Connect Online Nigeria Limited, aka
Afrinolly, Kingsley Ogoro Productions Limited and 4Screams International
Nigeria Limited.
The
Bank of Industry had also in recent past, financed creative industry projects
such as ‘Half of A Yellow Sun’, ‘Flower Girl’, Digitization of Silverbird
Cinemas, The Filmhouse, Viva Cinemas, Ozone Cinemas and G-media among others.
According to the veteran actor, Olumide Bakare, the film
producers in the country have been able to improve the standard and content of
Nigerian movies technically, noting that, “the development can help the
Nigerian movies as we are creating jobs; bringing new artistes. We want the old
ones to go and rest, but I am still very relevant.”
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