A product launch with a difference, the new Lux variants were introduced with a fashion show by one of Nigeria’s creative fashion designer, Mai Atafo.
Similar to The collection on display by Atafo came in five different designs depicting Lux’s five new alluring variants. Just asLux’s goal tseeks toobring back the spark in relationships, the fantastic collection displayed at the event are capableaimed and succeeded in of making a woman feel beautiful fabulously feminine and confident. Delicately, luxurious and synonymous to each of the new Lux variants, the outfits can only be described as sensuous, sassy, indulgent, unique and classy.
The pink floraldress inspired by Lux
Soft Touch Beauty Soap set the stage. It was an elegant dress, carefully made with 100 yards of tulle
fabric, bringing out the wearer’s soft, feminine and sensual side.
Outfit two, was a long flowing dress
with a detailed velvet bodice representing Lux Velvet Touch Beauty Soap. It communicated
the message of softness, which is also an attribute of the new Lux beauty soap.
The third piece, a wedding dress,
crafted to denote Lux Soft Caress Beauty Soap, is a silky, smooth, yet
luxurious dress. Glamorously white in
colour, this outfit can easily ignite the spark in every lady’s spouse.
The fourth dress on the runway was a
simple piece which depicted Lux Shake Me Up Beauty Soap –a refreshing dress
with smooth flowing fabric, one that would make any wearer of the dress &
their significant other feel fabulous!
The last on the runway, was a blue
sequined detailed dress inspired by Lux Wake Me Up Beauty Soap. Atafo said he
took elements within the soap such as refreshing mineral salt, seaweed and a
dash of cooling menthol to represent the reawakening effect of the soap.
Introducing the new Lux classic
collection, the Brand Building Director, Unilever Nigeria Plc, Mr. David Okeme
noted that, “Because we know relationships alight with a dash of seduction, we
hereby introduce our renewed Lux Classic Collection, infused with delicate
floral notes and moisturizing SilkEssence™.Our transformed classic soap range
sensuously lathers and scents, leaving your skin irresistible to touch”.
For more information, kindly visit http://www.houseoflux.com.ng/ or https://www.facebook.com/LuxNigeria
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